Interview about Marketing

Shelli at Market My Words runs a great regular series of in-depth interviews with industry folks on her blog. Recently, she asked me some questions about marketing, a topic about which I still do lots of thinking, even though I officially hung up my Marketing Department hat a few years back to become an editor. I answer her smart questions over here, so head on over if marketing is a topic of interest to you. (P.S. As with any industry interview, please do remember that I'm sharing my opinions, based on my own perceptions and experiences--but they're only my opinions, not necessarily gospel truth!)